Cookie packaging

Taktik is a cookie packaging concept designed especially for elderly people during User-centered design course. The assignment was to research daily life of senior citizens and to design a cookie package for them.

We did user-testing in local retirement homes and asked people to test our prototypes. According to our testing and interviews, a rectangle shaped package is a bit too sharp and a round can easily slip from your hands. I decided to make the package pentagonal shaped, but with a twist. I added a bigger tear strip, so the packaging is easier to tear open and it’s also easier to notice.