Alkotoive – Campaign
Alko’s assortment includes more than 10,000 products – a single Alko can only fit a small part of them on its shelves. Together with our team and client, we created a campaign called Alkotoive (“Alko wish”), where consumers can wish products from Alko’s assortment to their local Alko. This way, all the 360+ Alko’s all over Finland can become more localised with what they have on their shelves.
We created a coherent campaign identity. It included prints, videos and still images for social media, as well as display advertisement and in-store videos and prints.
Glövikki – Marmalade made from surplus mulled wine
To reduce drink waste Alko made sweets from surplus mulled wine from 2020 for Christmas 2021. The new marmalade product, Glövikki, was available from all 368 Alko stores. The product innovation was a concrete responsibility act, which paved the way for Alko to showcase its many recycling and drink waste programs. Glövikki got 25 media hits which potentially reached over 9,8M people.
Illustrations & Visuals & Motion graphics
A miscellaneous set of illustrations and motion graphics for Alko’s digital screens, social media and website.