In all of our content creation, we used idea-first & audience-centric approach, where we incorporate Burger King’s products and brand messages into relevant contexts through strong meme game, steering away from the traditional product-centric approach
OUR APPROACH AND STRATEGY IN A NUTSHELL:
Entertaining > Selling
What people wanna see > What we wanna sell
Building a loyal fan base > Getting new customers
Burger King’s social media is relevant, entertaining, and most importantly, engaging people on a personal level.