Curiosity – Illustrations for Tiede magazine

Many of the things we see around us wouldn't exist, if someone somewhere hadn't asked ‘what if?’. For its campaign, Tiede magazine needed new, more scalable visuals to continue their inspiring Always curious platform. With AI being on the rise, the implementation of the campaign wanted to be done against it, with hand-made illustrations. The style of the illustrations represents stippling, where the image consists of very small dots. The key element of the style is creating the illusion of depth and texture by varying the size, spacing and placement of dots. The subjects of the pictures themselves celebrate the results of curiosity that are present in our everyday lives.

CLIENT: HS Tiede
ROLE: Designer / Illustrator
TEAM: Juhana Hokkanen, Noora Murremäki, Aino Soukko, Juhani Ylitalo, Jenna Hämäläinen, Aki Toivonen
AGENCY: TBWA\Helsinki