PetPack – Puppy Starter Kit

Brief by Stora Enso.

We were supposed to design a pet-related packaging from corrugated board and think about the afterlife of the packaging.


PetPack is a puppy starter kit concept, like maternity package for the owner. The packaging contains essential accessories for puppies, like a leash, a collar, a blanket, and a toy. You can use the box as your puppy’s bed by lifting the sides up forming a teepee.

PetPack is made from 3mm corrugated board, which after your puppy has grown too big for the bed or it’s simply not used, you can recycle it like any other cardboard.

Honorable mention at PacTec-event in Helsinki 29.5.2018

Designed with Fanny Törnqvist.